Marketing is often reactive: post on social, launch some ads, update the website, send an email. But without a clear understanding of what’s working—and what isn’t—your efforts can become expensive guesswork.

A marketing audit changes that.

It gives your business a structured, objective, end-to-end evaluation of your marketing ecosystem so you can make smarter decisions, increase ROI, and build a foundation for sustainable growth.

Before LeedellCo builds strategy, launches ads, or restructures a brand—we audit. Because the most effective marketing plans come from clarity, not guesswork.

Discover how risk-free sales strategies and fractional sales leadership deliver scalable revenue growth without the overhead. Learn why businesses choose fractional sales to drive predictable, measurable results.

Traditional sales hiring models come with risk: long recruiting cycles, high salaries, ramp-up time, and uncertainty about whether a new sales leader will deliver. For small businesses, lean teams, or companies entering new markets, that risk can stall growth before it even starts.

A risk-free sales strategy flips the model. Instead of committing to full-time hires, businesses tap into fractional sales leadership—a flexible, cost-effective, outcome-driven solution that scales with demand.

radeshows and event "activations" offer businesses an incredible opportunity to generate leads, strengthen brand awareness, and drive revenue! Sounds great right?

However, many companies make critical mistakes that can turn a high-potential event into a costly missed opportunity. Here are the top five common pitfalls and how to avoid them—plus how fractional expertise can set you up for success with little to no risk.

Our founders' seven-year experience in the outdoor industry is applicable here!  The outdoor industry is experiencing a transformative shift, driven by evolving consumer preferences, technological advancements, and a heightened focus on inclusivity and sustainability. As businesses operating within this dynamic landscape, it's imperative to stay ahead of these trends to remain competitive and RELEVANT; we have emphasized relevance very purposefully.

Starting and scaling a business is one of the most rewarding journeys you can undertake. But let’s face it – growing revenue consistently is no small feat. That’s where fractional sales consulting can become a game-changer. At LeedellCo Solutions, we’re passionate about helping businesses accelerate growth by aligning compensation with outcomes. Our "growth-first" fractional sales consulting model could be the solution you’ve been looking for to unlock untapped revenue potential.

Starting a new business is both an exciting and challenging venture. To set yourself up for success, it's essential to focus on the critical steps that will guide your growth and sustainability. Some of these may sound simplistic, but the key is to not overthink…..partner with experts when needed…..and to not wait.  Let’s get started!

Starting a business is exhilarating, but let’s face it—it’s also full of lessons waiting to be learned. When I launched my first venture, I made plenty of mistakes; I think we all have. I've turned many of these into strategies that can help others avoid the same common startup pitfalls.

At LeedellCo, we specialize in helping entrepreneurs build strong, successful businesses from day one. Here are five common mistakes new businesses make—and some of the lessons I learned from making them myself.