1. What is fractional sales leadership?

Fractional sales leadership provides executive-level sales guidance without the cost or commitment of a full-time hire. It’s ideal for companies needing strategy, execution, and accountability. Fractional leadership allows companies to access senior-level expertise—such as fractional Head of Sales or Marketing—on a part-time or project basis.

2. Who hires LeedellCo for fractional consulting?

Founders, CEOs, private equity partners, and growth-stage companies who need revenue acceleration without building a full sales, marketing, or other departments.

3. What industries does LeedellCo specialize in?

We work across many sectors, with specialized experience in outdoor & adventure markets, professional services, outdoor recreation, startups, D2C & B2B, manufacturing, agriculture and pet supply, and retail. Our approach is fully adaptable to startups, SMBs, and established companies seeking strategic growth.

4. What problems do you solve most often?

Sales performance gaps, poor lead quality, inconsistent marketing results, stalled revenue, ineffective CRM usage, and unclear scaling strategies.

5. How does fractional consulting compare to a full-time hire?

Fractional gives you senior expertise at a fraction of the cost—no benefits, no long-term salary commitments, no onboarding risk.

6. What results can I expect?

Improved sales conversion, clearer strategy, optimized funnels, better marketing ROI, and defined systems that scale.

7. How does LeedellCo measure success and results?

We establish KPIs at the beginning of every engagement—such as revenue growth, lead generation, conversion rates, operational improvements, customer insights, or product-launch metrics. Progress is reviewed collaboratively to ensure alignment and momentum.

8. Is there a minimum engagement period?

Most engagements run 90 days, but custom (and extended) options exist depending on scope. We welcome long term clients!

9. Do you work remotely with clients outside Alberta?

Yes—LeedellCo serves clients across Canada and the U.S.

10. Do you offer project-based consulting?

Yes—such as CRM optimization, web audits, go-to-market builds, and sales playbook creation.

11. Do you work with private equity firms?

Yes—growth planning, KPI frameworks, D2C scaling, and operational strategies for portfolio companies.

12. How quickly can we get started?

Typically within 7–14 days after the discovery call and scope alignment.

13. Do you sign NDAs?

Yes—standard practice.

14. What is the cost of fractional sales leadership?

Engagements range depending on weekly involvement, but are priced intentionally below full-time executive hiring.

15. Do you help with digital advertising?

Yes—ad strategy, creative direction, targeting, and performance reviews (Meta, Google, YouTube).

16. Do you help with CRM setup?

Yes—HubSpot, Salesforce, and other platforms.

17. Can you work directly with sales teams?

Absolutely—playbook development, KPIs, and performance coaching included.

18. Do you offer one-time audits?

Yes—marketing audits, sales audits, web audits, and funnel diagnostics.

19. Do you create marketing content?

Yes—messaging, campaigns, landing pages, and strategic content.

20. What makes LeedellCo different?

Real-world leadership experience, PE-backed growth results, and a hands-on execution style that avoids theory. Zero fluff.

21. How do I book a discovery call?

Use the contact page on LeedellCo.com to book your no-charge discovery call.

22. Is my business information kept confidential?

Yes. All information shared with LeedellCo is handled confidentially. We follow standard consulting confidentiality practices and can sign an NDA prior to engagement if required.